Trump bump? Clean out your idle queue

March 21, 2017 by Alia McKee

You likely have 100 tasks that take a back seat to your immediate goal of bringing in revenue. But if you are lucky enough to be experiencing a lift in fundraising because of the radical shift in political climate, take this opportunity to clean out your idle queue.

That’s right. Plow through those tasks.

  • Look at your sustainer recapture series. Is it effectively keeping monthly donors from churning?
  • Do deeper analysis. For instance, what is the average timeframe that you have to re-engage a first time donor by getting a second gift?
  • What does your cultivation strategy look like? How are you tracking performance via retention metrics?
  • How are new donors being thanked and stewarded?
  • Insert your list of to-do’s here.

The Trump bump won’t last forever. Take advantage of this time to do some spring cleaning and get your fundraising house in order.