What’s your north star?
Most fundraisers will answer resoundingly “total revenue raised.”
But that metric falls short. It fails to take into consideration foundational elements of a robust fundraising program including the strength of a monthly giving initiative, overall donor satisfaction, and lifetime donor value.
Revenue is important, but you must think beyond the big number:
- Retention of multi-year givers
- # of monthly donors
- Loyalty metrics like Net Promoter Score
- # of new donors
These stars make up the full constellation.