when disaster strikes — how long do you have?

Network for Good’s Katya Andresen has penned this very nifty analysis of disaster giving patterns following the last three monster disasters — the South Asian Tsunami, Hurricane Katrina, and the Pakistan earthquake.

What she finds confirms many of our suspicions — that the window for disaster giving is very short, that connecting your fundraising to media coverage is important, and that Americans’ response to the Pakistan quake was shameful.

Katya is also author of the best book on non-profit marketing out there:  Robin Hood Marketing: Steaking Corporate Savvy to sell Just Causes.  Buy two copies — one for you and one for your boss.