We can learn a thing from Bruno Mars about making our audiences (and donors) the “stars” of our communications vehicles.

Bruno Mars is featuring fans dancing to his hit “Treasure” on a new website called TreasureDance.com. The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars’s preexisting music video for Treasure.

What can non profits take away from this effort?  Share the limelight and showcase your donors. Tell stories about them. Feature photos of them. And yes, capture videos about why they care about the work you are doing.

You will not only make loyal donors out of people you feature, but you’ll also create good will amongst the rest of your supporters by showing that you know that you are only as strong as your donor base.