There’s a lot of bad fundraising advice lurking out here on the interwebs, so when we come across something so on point, so valuable, and so ‘right,’ we can’t not share it.

This brief video conversation with writer-God Jeff Brooks and Steven Screen offer essential advice on how to incorporate storytelling into your fundraising communications.

There’s a good chance you’ve heard some of this advice before, but there’s an equally good chance you (like I) can’t hear it enough.

I’m humbled to say I’ll be hanging out with these folks at the 2016 Nonprofit Storytelling Conference. See  you there?