Your Content Sucks

No trust me, unless you are among the few most of the content on your website is unreadable self-serving crap.

A handful of exceptions: Katya Andresen/NFG, Monterey Bay Aquarium, and Audubon Magazine. The rest of you, well…

One of the terrible prices we pay for chasing the latest shiny channel thing is we stop looking at whether the shit we’re shoveling is worth reading.

Big companies are getting on the bandwagon of what is called “branded content.” It’s not journalism as we knew it, but it’s probably the future.

Charities and cause organizations brim with passion (though often well hidden). It should be easier for a cause to put out great content than it is for Coca-Cola, right?