Wanted: Chief Storytelling OfficerPosted on January 18, 2013 by Alia McKee Everyone in your organization needs a good story to tell: To intrigue a journalist To inspire a donor to give To motivate staff to aim higher To spark an advocacy revolution To land a corporate sponsorship deal Stories are indeed the basic building blocks for reaching our goals. But few organizations have a leadership role dedicated to finding the right stories and telling them to the right audience at the right time to achieve a clear goal. Instead our stories are usually cobbled together by various teams with unclear intent and varying skill. Strategic storytelling can be done. Let’s start doing it together.