Do you work in a culture of philanthropy? Chances are. No.Posted on February 27, 2017 by Alia McKee What is a culture of philanthropy? It’s when everyone in your organization — from the janitor to the board chair — understands that philanthropy and fund development are critical to the organization’s success and that each individual, no matter her role, has a role in the process. Fundraising can not sustainably be done in a silo — a responsibility for direct marketers, major gifts officers and grant writers alone. Everyone on staff should: Understand and be able to talk about what makes you unique / why people should care and give to your group. Be comfortable being an ambassador for your organization / chatting with friends, colleagues and relatives about your work. Know where to direct donor inquiries quickly and efficiently. Certain staff including program and policy teams should also help: Cultivate relationships with donors. Develop content and programs that donors find fund-worthy. Fact check content without making “subjective” edits to fundraising tone. A culture of philanthropy is a shift in attitude. It’s about being both mission driven and donor driven. It must come from leadership and it must be a priority for organizations to succeed in the competitive fundraising landscape we all face.