Emergency donors: Turning a fling into a relationship
As fundraisers, we often leverage emergencies and crises to make a case for why donors need to pull out their wallets and make a donation — NOW!
This urgency often works in the short term — yielding increased revenue and donations. But emergency donors — folks who are acquired during rapid response moments — don’t have the best reputation for staying engaged with organizations beyond the flash point that brought them into the mix as a donor in the first place.
It doesn’t have to be this way.
In a new report Lightening in a Bottle: Building Lasting Growth from Viral Moments, folks from the National Immigration Law Center and the Inland Coalition for Immigration Justice share how they moved beyond the Trump bump and leveraged the rapid growth they saw in the years after Trump’s ascent to power to keep donors engaged and make lasting change.
The punchline: They melded communications, mobilization and action, fundraising and digital engagement together. Find out how >>
Thanks to our friends at the Evelyn and Walter Haas, Jr. Fund for commissioning this report.