When the s*&t hits the fan: Ongoing listening can provide insight

When it comes to federal funding for nonprofits, the uncertainty we all feel right now is destabilizing. Many organizations depend on steady streams of government grants, and when that flow is threatened, it can feel like the ground is shifting beneath us.

Personally, I’ve learned how to navigate this kind of turbulence by investing in my own mental health. I see a therapist regularly, and one of the most valuable aspects of having an ongoing relationship with her is the immediate support she can provide when life takes an unexpected turn. Because she already knows my story, she can jump right in with support that is both relevant and actionable.

This same principle applies to how nonprofits can navigate ups and downs through ongoing listening tools like Insight Panels—a service Sea Change offers. Just as my therapist knows my background and is ready to guide me when needed, donors who have volunteered to be Insight Panelists are always prepared, with a clear understanding of their role in providing timely input and advice to non profits they care about. Nonprofits, in turn, can draw on these donors’ insights to make informed decisions in the midst of uncertainty.

For instance, some of our clients receive funding from USAID, which facing profound threats. Through Insight Panels, we’ve helped them track donor sentiment and concerns as news about USAID unfolds. By listening closely, these nonprofits gain clarity on how donors perceive the situation and, more importantly, what those donors hope the organization can do to provide reassurance and demonstrate adaptability.

The result? Our clients can respond to donor needs quickly, offering tailored updates, strategic pivots, or engagement efforts that reinforce donor trust. Much like my therapist guides me through uncertain moments, Insight Panels can help nonprofits interpret and act on donor feedback with confidence during turbulent times.

Staying aligned with donors when the external environment is anything but stable requires listening. How can you listen to your donors today?