Fundraisers — what legacy do you want to leave for your organization?

A new year is a great time to take stock of the 2-3 strategic objectives you want to accomplish.

  • Start a mid-level donor program to bridge a gap between membership and major gifts?
  • Increase monthly donors?
  • Organize your multi-channel program to maximize life-time value instead of immediate revenue across siloed channels?

What are the strategic mountains you want to climb?

  1. First you need to identify them. Make sure you choose only 2-3.
  2. Then, map out a plan to climb them including staff capacity, budget, tactics and measurements.
  3. Stay focused on the peak during the climb.
  4. Don’t let distractions get in the way.
  5. Summit.
  6. Repeat