65 — that’s the average age of a donor according to Blackbaud.

We see the same trends. Most donors to organizations we survey are 60 and older (see screenshot for a recent client).

It’s easy to project ourselves onto our donors. But remember — life stage matters and older donors may have different wants, needs and historical perspectives about your organization/brand.

Don’t forget to meet them where they are or they may leave you behind.

Donor age demographics