“I gave $500 and all I got was this lousy t-shirt.” That’s a quote I heard from a mid-level donor during a focus group.
And sadly, it’s something many mid-level donors could say about their experience with the non profits they support.
Neglecting or mistreating mid-level donors is a huge missed opportunity. That’s why Mark and I are releasing an easy-to-follow primer filled with ideas for how to cultivate mid-level donors without breaking the bank.
By focusing on stewardship and personal touches common amongst major gifts officers, while also maintaining a direct marketer’s focus on costs, non profits can unlock the true potential of mid-level donors.
• Make 5 calls a day to say thanks to your mid-level donors.
• Mail them news articles about your organization.
• Invite local mid-level donors to a breakfast with a senior field staffer.
• Start a book club.
• Recognize their special status.
We give you tips and tricks from some of the smartest mid-level fundraisers we know. Check them out and let us know what you think in comments.