Missing Middle Study: 89 percent

February 19, 2024 by Mark Rovner

Want some good fundraising news? Amidst all the tumult in philanthropy, one thing you can count on is steadfast support from your midlevel donors.

According to our soon-to-be-released survey of nearly 6,000 midlevel donors, 89% of the donors say they are ‘very likely’ to give again to the participating organization that sent the survey. The data was gathered by 36 different organizations from a range of verticals that invited their midlevel donors to respond.

With all that’s going on, including plunging retention rates and declines in overall giving, this is good news indeed.

We expect to release the full study, Missing Middle Four: A Cross-Vertical Study of Midlevel Donors, sometime next month.

Stay tuned.

Midlevel

Be part of the midlevel fundraising
community of practice

    Virtually connect with 600+ high-level fundraising experts.

    Ask questions. Answer questions.

    Get invited to special learning events.

    Only rules. Be kind + Consultants (including us) should refrain from marketing services.